It’s pretty much a fact of the society we live in that everything moves fast. Trends rise and fall, internet celebrities get their time in the spotlight, and what was once a popular reference quickly falls and becomes an internet meme. If you want to get ahead as a marketer, you need to be on top of all the SEO marketing trends. You need to know the latest technologies, the latest techniques, and—most importantly—the latest consumer behaviors.
One recent trend that springs to mind is Voice Search. A lot of businesses have begun optimizing their websites for voice search … but what does that even mean? Why is it important to optimize your website for it?
Before we dive into the why, let’s look at the how of voice search optimization.
Prepare Quality, Long-Form Content
Aside from website optimization, SEO marketing also depends on the quality of your content. Come up with high-quality articles for your target audience in order to attract and hook them. People love value. Hence, the better your content is, the more people will return to your website in hopes of getting more high-quality content.
Once people start to frequent your website, a search engine will take notice. The more visitors you have, the better your rank on the SERP—especially if a good portion of your visitors become frequent, loyal subscribers.
Be Active on Social Media
One of the most important marketing tools out there is social media. Anyone who’s anyone is active on at least one social media channel—and that includes your target market. Your ideal customers use social media to catch up with current events, plan parties, share photos, etc.
They also happen to use social media to interact with their favorite brands and companies.
They use platforms like Facebook pages and comment sections to write reviews, ask questions, share links, and even purchase products. Hence, social media content can generate a significant amount of backlinks leading back to your website, further improving your SEO marketing efforts.
Provide all Necessary Details
The phrase “near me” is actually a universal keyword that you should never forget when optimizing your page for voice search. Whenever those two words come up, the voice search algorithms on Google immediately refer to business listings.
Once you have a profile, you need to provide your name, email, physical address, and number so people can better find your business. Making this information readily available gives you a better SERP ranking on Google and other search engines.
Crank Up the Speed
Voice searches are mainly done on mobile devices using personal assistants and smartphone AIs. This means that your website needs to load fast. As we established earlier, this society is all about speed. On-the-go individuals need websites and channels to match their pace, otherwise they get impatient.
You have two options to achieve an acceptable loading speed: either adapt Accelerated Mobile Pages (AMP) on your key pages or use a responsive web design for your site. Most of the small businesses online do not have mobile-friendly pages yet, so make an effort to avoid landing in that statistic pool.
Voice search is indeed a fast-rising trend—so don’t expect it to go away anytime soon. Instead of ignoring it, prepare for it and leverage it by keeping yourself updated and in-the-know. One of the things you could do is comb through your old content and check if they’re all optimized for voice search. You could also come up with a voice optimization strategy for future posts.
If you think about it, voice search is actually what everyone is looking for: technology that is fast and convenient. You just need to learn about it, leverage it through SEO marketing, and watch your business soar to new heights.