Download Our Ebook: 6 Marketing Metrics Your Boss Cares About
As marketers, so much of what we do is intangible, making it difficult for our bosses to understand how much work we do. Studies show 73% of employers don’t believe that marketing drives demand and revenue, so we have to make sure that we can prove the ROI of our marketing efforts.
Thanks to the internet, marketing is now more measurable than ever. The only problem is that CMOs often have a hard time finding the right metrics that will not only get them credibility, but also show how marketing affects the bottom line.
Do you want to know which metrics actually matter to your boss? Or do you simply need help assessing your marketing campaign? In this cheat sheet of metrics, we’ll share the six metrics that help you prove the value of your work.
In this brief cheat sheet, you’ll find:
• 6 marketing metrics that every marketing manager should know in order to prove the ROI of different campaigns
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to best interpret and explain them
Show your boss the real value of marketing by downloading our eBook now!
Download our cheat sheet to show your boss the true value of your marketing.