Download Our Ebook: 6 Marketing Metrics Your Boss Cares About

As marketers, so much of what we do is intangible, making it difficult for our bosses to understand how much work we do. Studies show 73% of contractors don’t believe that marketing drives demand and revenue, so we have to make sure that we can prove the ROI of our marketing efforts. Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that help you prove the value of your work.

In this brief cheat sheet, you’ll find:

6 marketing metrics that prove the value of your marketing efforts


Formulas and examples to help you calculate your own metrics


Explanations and scenarios of why these metrics are important and how to best interpret and explain them


Download our cheat sheet to show your boss the true value of your marketing.