The Recipe to Successful Lead Generation

Email Marketing Strategies, Inbound Marketing, SEO Strategies

Lead generation is the ultimate dish for every business’s sales pipeline. In this virtual age, using digital outreach is the savviest way to prepare a foolproof lead generation recipe. With the rising awareness regarding characteristics to look for in quality businesses, organic lead generation has never been more challenging. The perfect recipe for this method calls for several carefully mixed

segmenting email lists

How You Should Segment Your Email Marketing Contact Lists and Why: 5 Factors to Consider

Email Marketing Strategies, Inbound Marketing

If you’re new to the world of online marketing, you might not know much about email marketing and what to do with your contact lists. However, in the sphere of email marketing, segmenting email lists is a big deal. Research has shown that up to 77% of email marketing ROI can come from segmented, targeted and automated email campaigns sent

What is Email Automation and Why is it Important

What is Email Automation and Why is it Important?

Email Marketing Strategies

Email automation is an essential part of any effective marketing plan. Email automation takes the legwork out of staying up to date with your clients and makes communication more accessible, without losing the personalized touch. Best of all, email automation offers targeted and specific incentives and nurturing to help move your customers towards engaging with your business and wanting to