How to Develop an In-Depth Buyer Persona

How to Develop an In-Depth Buyer Persona

Inbound Marketing

Marketing Manager Mary. Fitness Trainer Fiona. Landscaper Lucas. These aren’t names of bad cartoon characters; they’re buyer personas. And if you don’t know what a buyer persona is, then this article is going to completely change the game for you. In a nutshell, a buyer persona (also referred to as a marketing persona) is a fictionalized profile that represents your

internet marketing

5 Ways to Measure Your Internet Marketing Efforts

Inbound Marketing

The beauty of internet marketing lies in numbers; not just the number of methods, but the number of results—and the statistics that come with it. While wading through all those figures can be intimidating, it’s a crucial part of measuring your success in terms of usable data. Fortunately, Key Performance Indicators (KPIs) come in many forms. Every great marketer needs

7 Internet Marketing Activities that Increase Brand Awareness

7 Internet Marketing Activities that Increase Brand Awareness

Inbound Marketing

Internet marketing has unraveled at a steady, upward trajectory. As of today, digital consumers worldwide have multiplied exponentially, searching and purchasing all kinds of services and products online. With this, businesses have extended from physical stores to virtual chains, making it a strictly competitive avenue. Thankfully, the internet—in spite of the steep competition—provides a cornucopia of (relatively) easy, creative, and

What is Inbound Marketing?

Inbound Marketing

Today’s marketing strategies have basically wiped out outbound marketing tactics and have warmly embraced the inbound marketing way. Gone are the days of expensive, multiplatform advertising monopolized by giant corporations. Today, even then newest startups have a chance to leverage their efforts thanks to the low risk, high return promises of inbound strategies. With all this hype about inbound marketing,

What is Content Marketing?

Content Marketing

Content Marketing, in a nutshell, is all about putting out valuable, enticing information. It’s a part of a bigger, more elaborate stride in a successful approach with inbound marketing. This method proves to be a consistent and reliable inbound marketing strategy, considering all its benefits. For anyone in the inbound marketing arena, it’s important to know what content marketing is

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How to Generate Quality Inbound Leads Online

Inbound Marketing

Most businesses are in a state of flux when it comes to their online inbound leads online. What’s worse is that your own business might not be getting any either, despite all your efforts. In most cases, it has little to do with the amount of effort that’s been exhausted, and more to do with the fact that the effort