The internet offers a variety of advice on what you can do to improve your inbound marketing strategy. How do you determine what works, and what is just an idea that sounds like it should work? Our methods have been tested and proven, and we use them very successfully with our clients.
Valuable content is king on the internet. Often, we are left wondering, “what exactly is considered valuable content and how do I know if I am creating it?”
SEO, which is short for search engine optimization, is the game of gaining ranking on the search engine results pages (AKA – SERPs) like Google, Bing, and Yahoo. The value of a search engine is in how relevant the search results are once a user performs a search. If the results are relevant, then the search engine did its job.
Let’s start off by explaining the difference between a short tail keyword and a long tail keyword. For example, a short tail keyword would be a search on google for “home remodeling contractor” or “general contractor.” Before internet technology, home owners that had a need or want, would open up a phone book and look for a business by the
We will start by explaining what inbound marketing is and how it relates to you as a home remodeling company. In the book “To Sell Is Human” by Daniel Pink, he talks about how consumer purchasing habits have changed with the internet. Before there was “Google”, homeowners would hear about a product or service through the newspaper, radio, or TV.
This is a question that I was asking myself when I first took a look into Hubspot. I felt that the price was on the higher end and was unclear of what I was getting in return. My hope is that this article will help you save some time and frustration by answering this question in a straight forward way.