5 Social Media Platforms to Generate Inbound Leads Online From

5 Social Media Platforms to Generate Inbound Leads Online From

Inbound Marketing

The thing about social media marketing is that it has so much potential. As these platforms grow and progress, so do the opportunities they present for brands and businesses. Marketers have long realized that there can be so much more to social media than just growing your followers and connecting with existing customers. When done right, channels like LinkedIn, Facebook,

SEO Marketing How Often Should You Do a Content Audit

SEO Marketing: How Often Should You Do a Content Audit?

SEO Strategies

When it comes to meeting your content marketing and SEO marketing goals, the first thing that comes to mind is creating new content to distribute. We believe that modern marketing channels thrive on always posting fresh, relevant media. In fact, with today’s high-speed, on-the-go society, it just seems fitting that our content follows the same timeline; significant for a week

The Ultimate Checklist of Questions to Ask During Buyer Persona Interviews

The Ultimate Checklist of Questions to Ask During Buyer Persona Interviews

Inbound Marketing, Online Buyers Journey

We covered buyer personas in an earlier blog—what they are, how to identify them, and why they’re so important. If you’ve already come up with your own, great! You’re one step closer to a more targeted (and therefore more effective) marketing strategy. The next step is creating content that specifically matches their needs. Here’s the catch: it is not as

Should You Include Google AdWords in Your Marketing Campaign?

Yes, you should. We’ll go into why in a minute, but it’s important you understand right now how crucial Google AdWords can be for your marketing campaign. There are no major cons or drawbacks to integrating them into your existing strategy and, unless your products are highly unsellable—which I doubt—you’re almost always guaranteed success. Google is, after all, the largest

How to Develop an In-Depth Buyer Persona

How to Develop an In-Depth Buyer Persona

Inbound Marketing

Marketing Manager Mary. Fitness Trainer Fiona. Landscaper Lucas. These aren’t names of bad cartoon characters; they’re buyer personas. And if you don’t know what a buyer persona is, then this article is going to completely change the game for you. In a nutshell, a buyer persona (also referred to as a marketing persona) is a fictionalized profile that represents your

internet marketing

5 Ways to Measure Your Internet Marketing Efforts

Inbound Marketing

The beauty of internet marketing lies in numbers; not just the number of methods, but the number of results—and the statistics that come with it. While wading through all those figures can be intimidating, it’s a crucial part of measuring your success in terms of usable data. Fortunately, Key Performance Indicators (KPIs) come in many forms. Every great marketer needs

How Content Marketing Can Help You Attract More Sales Leads

How Content Marketing Can Help You Attract More Sales Leads

Inbound Marketing

The heart of every marketing strategy is content. At every step of the way, content is there to give you steady, solid, and convertible leads—provided you give it the investment it needs to run. The best part of using this is that it’s easy, cost-effective, and enduring. Content marketing is hands down one of the best—if not the best—inbound marketing