4 Ways Your Website Design Influences Your Marketing

4 Ways Your Website Design Influences Your Marketing

Web Design

Website design is extremely important if you want to make a great first impression on your customers. From the layout down to the choice of colors, your website should always look on point for several reasons—the primary of which is that it can significantly impact your marketing. As a business owner, you need to constantly improve your online presence. Choosing

What is Value Proposition

What is Value Proposition?

Value Proposition

Value proposition, in a nutshell, is an essential tool that serves as a handy-dandy guide to your marketing efforts. It’s a short statement that should embody the essence of your business in a way that convinces the prospect or customer to buy from you. Spending the necessary effort and time to come umap with a compelling value proposition is important.

What is Digital Marketing

What is Digital Marketing?

Digital Marketing

A lot has changed in marketing over the past decade. Traditional mediums of promoting and advertising are still (relatively) rampant, but the introduction of digital marketing options has shifted the landscape. Technology has ushered in a new age of digital marketing, and it’s proven itself as one of the most effective avenues thus far. People who have been in the

Social Media Marketing: 3 Reasons Why Facebook Marketing Matters

Digital Marketing

It’s no secret that social media has become a force to be reckoned with—especially in the digital marketing sphere. A recent study revealed that three of the top ten most visited websites are social media platforms, with Facebook topping the list (and Twitter and YouTube following soon after).  That being said, the digital marketing branch that depends primarily on social

Should I Put My Marketing Efforts on Hold During Lean Months

Should I Put My Marketing Efforts on Hold During Lean Months?

Inbound Marketing

Whether you own a ski rental shop, a landscaping business, or an ice cream store, you’ve certainly experienced the dreaded lean months—the time of the year when your product just isn’t practical or in-demand (read: ski rentals during summer, ice cream in the dead of winter, etc.). Regardless, don’t let those seasonal slumps get you down! Instead of sitting around

What-is-Management-Consulting1

What is Management Consulting?

Business Consulting

Over the past two decades, management consulting has become a common choice for many fresh graduates pursuing a lucrative, rewarding career in the business sector. The position promises easy progression and lots of opportunities, so it’s not too difficult to see why many have gone starry-eyed over this particular profession. But beyond the glitz and glamor, not a lot of

6 Ways a Business Consultant Can Help Your Company

6 Ways a Business Consultant Can Help Your Company

Inbound Marketing

Business consultants work by offering management consulting to help firms improve their efficiency and performance. These professionals can transform an ordinary small business into a huge revenue-generating company. Experienced consultants who are business savvy can help completely overhaul how a business operates. They have the capacity to radically improve your day-to-day processes and increase your income while lowering costs. Are

7 Questions to Ask When Meeting with a Digital Marketing Agency for the First Time

7 Questions to Ask When Meeting with a Digital Marketing Agency for the First Time

Inbound Marketing

Many believe that a fast way to do well with your brand is by sticking to what has worked for most people: create content, generate leads, and optimize campaigns. While this is true, why do many marketers still struggle with interpreting statistics and turning it into better campaigns? Why do marketers continue to have difficulties proving ROI? One of the