Lead generation is the lifeblood of all businesses, regardless of industry or scale. But sometimes it can seem like no matter how much effort you put into it or how many strategies you exhaust, your efforts just aren’t paying off. A lot of marketers face the same issue. However, that doesn’t make it okay. Lack of sales is a concern
Content Marketing, in a nutshell, is all about putting out valuable, enticing information. It’s a part of a bigger, more elaborate stride in a successful approach with inbound marketing. This method proves to be a consistent and reliable inbound marketing strategy, considering all its benefits. For anyone in the inbound marketing arena, it’s important to know what content marketing is
Most businesses are in a state of flux when it comes to their online inbound leads online. What’s worse is that your own business might not be getting any either, despite all your efforts. In most cases, it has little to do with the amount of effort that’s been exhausted, and more to do with the fact that the effort
Lead generation is the ultimate dish for every business’s sales pipeline. In this virtual age, using digital outreach is the savviest way to prepare a foolproof lead generation recipe. With the rising awareness regarding characteristics to look for in quality businesses, organic lead generation has never been more challenging. The perfect recipe for this method calls for several carefully mixed
Hiring an inbound marketing agency is perhaps the best choice you can make for your business—the next step is finding the right one. With dozens—if not hundreds—of agencies out there, all trying to lure you in with alarmingly low-cost package deals, it can be pretty difficult to weed out the generous and cost-effective from the shams and the low-quality-but-desperate. So
Millennials, Gen X, and Baby Boomers alike rely on the internet for all kinds of information—especially on major, heavy-duty services like home remodeling. They want to know who their best option is without having to make phone calls (yet) or skim through newspaper ads. With a few clicks, potential clients are bound to make choices that could make—or break—your business.
Today’s business climate has become a brutal “survival of the fittest” competition, thanks to Google’s rankings. In a competitive market like the remodeling business, it’s very easy to get lost amongst all the other websites—especially if you don’t act quickly. Boosting your remodeling company by rising through Google SERP ranks can send leads, clients, and revenue pouring in your business.
Your sales pipeline, alongside inbound marketing, are great answers to the where and how of customer generation. And although marketing is an umbrella term that captures sales, it’s important to understand just how these two concepts collide. Thanks to their overlapping aspects, you can easily use inbound marketing to grow your sales pipeline. Here’s how your sales pipeline will potentially
In today’s business climate, Search Engine Marketing (SEM) is a necessity for every business competing for visibility and sales. This is especially true for a billion dollar industry like construction where revenues are expected to skyrocket to $1.4 trillion by 2021 in the US alone. With the residential market boosting the construction industry, it’s imperative that general contractors conquer the
In the last decade or so, inbound marketing has proven to be a highly efficient and cost-effective form of marketing, especially compared to outbound methods. According to Hubspot, businesses that implemented primarily outbound forms of marketing spent an average of $346 per lead, whereas an inbound marketing agency implemented methods that could bring the average cost-per-lead down to $135. If